Sims Nigeria enters partnership with TCL Electronics to extend customer base

•Deliver quality, innovative products

Sims Nigeria Limited, a leading consumer electronics company, has announced its partnership with TCL Electronics, a renowned global leader in the consumer electronics industry.

Speaking at the press conference to officially announce the partnership, the country manager for TCL in Nigeria, Mr Alec Zhang, said, “As a brand at the forefront of cutting edge technology in the consumer electronics industry, having a strategic partner like Sims that will accelerate the adoption of our products and drive the growth of TCL in the Nigerian market is a significant milestone for us, we look forward to delivering high quality products and after sales support service to consumers across Nigeria.”

Also speaking on this partnership, Executive Director Operations at Sims Nigeria Limited, Mr. Ik Eyisi, said, “We are thrilled to partner with TCL Electronics, a global leader in the consumer electronics industry.

“This collaboration reinforces our commitment to providing our customers with the best-in-class products and innovative solutions. Sims Nigeria remains your one-stop-shop for top quality products from global brands.”

By this partnership, TCL Electronics’ range of products will be available at Sims Nigeria Limited Digital Centers and authorized retailers across Nigeria. Customers can purchase the latest products and experience the future of consumer electronics’ technology firsthand.

For Sims Nigeria, a prominent retailer of consumer electronics and home appliances, this collaboration marks a significant milestone, bringing a wide range of TCL’s advanced products to Sims’ extensive customer base, thereby enhancing the retail landscape with cutting-edge technology and exceptional value.

The partnership with TCL brought together two brands committed to quality, innovation, and customer satisfaction.

By offering TCL’s diverse range of products, Sims Nigeria Ltd is now poised to meet the evolving needs of Nigerian consumers, providing them with access to the latest in-home electronics and appliances.

The unveiling of the partnership last week in Lagos was a resounding success, with attendees expressing excitement about the new product range and the attractive launch offers.

The demonstrations showcased how TCL’s cutting-edge technology could transform homes, setting a new standard in the Nigerian retail market.

This partnership is set to redefine the consumer electronics and home appliances sector, promising a bright future for both Sims Nigeria Ltd and its customers.

The partnership between Sims Nigeria Ltd and TCL brings numerous benefits to Nigerian consumers, including: Access to innovative and quality products from a global technology leader; Competitive pricing and affordable payment options

Enhanced customer service and after-sales support; Wide range of products to suit different needs and preferences.

Sims Nigeria Limited is a trusted name in the consumer electronics industry, known for its commitment to excellence and customer satisfaction.

With a wide range of high-quality products and a dedication to innovation, Sims Nigeria Limited has established itself as a market leader in Nigeria.

TCL Electronics is a leading consumer electronics brand with a strong presence in the global television market and operates in more than 160 markets around the world.

The company specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, home appliances, mobile devices, smart glasses, commercial displays, and more.

The TCL brand is renowned for its superior picture quality, innovative features, sleek design, and has earned a reputation for excellence and innovation.

Sims Nigeria has long been known for its commitment to providing Nigerians with top-quality electronics and appliances. This partnership with TCL further strengthens that commitment.

TCL, a major player in the global consumer electronics market, is renowned for its dedication to innovation and user experience.

New era of home entertainment: TCL TVs

One of the highlights of the event was the introduction of TCL TVs. TCL, known for delivering an immersive viewing experience through its state-of-the-art television technology, showcased its latest models at the event.

Attendees were particularly impressed by the TCL 115″X955 Premium QD-Mini LED TV. The flagship television from TCL was the highlight of the day as it is the world’s first 20000+ Local Dimming Zones QD-MiniLED TV and its 115-inch size makes it the world’s largest QD-MiniLED TV.

This TV represents the future technology of large-screen displays as it combines the merits of QLED and OLED technologies, transforming the traditional backlight into lighting that is close to pixel-level precision while also providing higher peak brightness and a longer lifespan.

The TV offers stunning clarity and vibrant colours, making every scene come to life. Features such as HDR10+ (High Dynamic Range), Dolby Vision IQ and IMAX Enhanced provide viewers with a cinematic experience from the comfort of their homes.

The audio is on par with home theatre standards as the X955 is equipped with 12 speakers and a total of 240W of super peak power, bringing you a more immersive experience.

TCL also offers other dynamic TVs ranging from the 32 inches to the 98 inches with exciting innovative features.

Comfort, efficiency from TCL air conditioners

The event also featured a range of TCL air conditioners. Known for their energy efficiency and powerful cooling, TCL’s air conditioners were designed to provide comfort in even the hottest Nigerian climates. The showcased models included: TCL 2 HP AC – Elite Series Fixed Speed (18CSAXA73). This iconic split air conditioner from TCL delivers intense cooling and superior energy efficiency ideal for those looking to reduce their energy bills without sacrificing comfort thanks to its innovative AI Inverter technology.

It also boasts a super quiet operation and a smart airflow & control ensuring cool air is intelligently distributed across any room.

TCL 3 HP Floor Standing AC (24CHFD/MCI), the 3-horsepower standing air conditioner from TCL blows powerful efficient cooling, even in high-temperature environments. Its single-phase operation makes it suitable for most homes and offices.

The TCL 3 HP Floor Standing AC is designed to provide unparalleled cooling performance, ensuring your space remains fresh, comfortable and relaxing.

 New level of freshness with TCL refrigerators

TCL refrigerators, now available through Sims Nigeria Ltd, are designed to keep food fresher for longer. They combine sleek design with advanced features to meet the needs of modern households. The event showcased TCL Side-by-Side Refrigerator (P790SB) with spacious interiors and efficient cooling systems, the TCL P790SB Side-by-Side Refrigerator is perfect for larger families and those with a penchant for sophistication.

The refrigerator offers faster freezing and rapid temperature control with its advanced electronic system. Enjoy a healthier preservation of food items with the fridge’s negative oxygen ion, fitted in the cabinet’s interior to enhance bacteriostatic, purification and antioxidation.

Superior cleaning solutions with TCL washing machines

Sims Nigeria also introduced TCL’s classic washing machines, built to make laundry day easier and more efficient. The featured models included, TCL 12 KG Front Load Washing Machine Washer / Dryer (C2112WDG) which is known for its fast washing and drying, the TCL 12 KG Front Load Washer & Dryer lets you blitz through the laundry routine in less time. There’s an “Add Garment” feature that lets you add forgotten clothing items mid-cycle, while the “Air Wash” and “Spray Wash” options provide gentle and effective cleaning.

The “Drum Clean” feature ensures the interior remains fresh and clean, and the “Sound Off” function allows for quiet operation. With the “24-hour delay” and “Child Lock” features, you can customize your wash to suit your needs.